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Global FAO Supplier Landscape
May 6, 2009
Global FAO Supplier Landscape
Competitive FAO Market Forces Suppliers to Create Distinctive Marketing Positioning
DALLAS, May 6, 2009 – The multi-process FAO market has grown at nearly 25% CAGR over the last few years and 2008 witnessed new contract signings in excess of US$3 billion. The supplier landscape is also maturing with 20+ established FAO suppliers capable of providing multi-process FAO services to their clients, according to a new study by Everest Research Institute.
While the leading FAO suppliers continue to hold their position, the major contenders are closing the gap. The FAO market is intensely competitive with intra-group differentiation becoming increasingly difficult on the basis of scale, scope, and delivery footprint. FAO suppliers will need to create distinctive market positioning. Everest sees three areas for creating differentiated offerings – industry-specific FAO, process-specific FAO, and technology-focused FAO, as detailed in the report, Global FAO Supplier Landscape – Differentiate to Get Noticed.
The Global FAO Supplier Landscape research report provides actionable insights through in-depth analyses of shifts in the global FAO supplier landscape. It provides an overview of the FAO market in 2008, examines the supplier positions and market shares, and assesses supplier delivery capability across scale, scope, technology, and delivery footprint. The report also discusses the emerging modes of differentiation in the FAO market.
