Understanding the Waking Giant: The Mid-Market and FAO

A NEW STUDY. NEW MID-MARKET INSIGHT.

Over the past two years, FAO spending by mid-market companies has increased 38% year-over-year, making it one of the biggest drivers of FAO growth. With those numbers, it’s no surprise that the mid-market has become the most strongly contested segment of the FAO market, with suppliers of all backgrounds competing for, and winning, their share of the pie.

Join the Everest Research Institute’s FAO team for a sneak preview of their upcoming study. They’ll reveal their findings on why mid-market companies are turning to FAO, how this segment defines value, as well as how suppliers should approach this burgeoning opportunity.

You will learn: 

• How the mid-market perceives and defines the FAO value proposition.
  
• The types of FAO services and offerings mid-market companies are buying.
  
• How different suppliers are positioned to serve mid-market FAO buyers.

Date & Time

Tuesday, September 23, 2008
10:00 am Central Daylight Time (GMT -05:00, Chicago)
11:00 am Central Daylight Time (GMT -04:00, New York)
4:00 pm GMT Daylight Time (GMT +01:00, London)

Presenters

Katrina Menzigian, Vice President, Everest Research Institute
Saurabh Gupta, Research Director, Everest Research Institute

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